Why social media for your business isn’t optional anymore?
In today’s hyper connected world, social networks have become an important part of every successful digital marketing promotion. Digital marketing has become a key to raising brand awareness, distributing interactive content, generating leads and boosting customer conversion rates. This is especially important for startups that are operating with small budgets, in an overcrowded entrepreneurial market.
Put merely, to set yourself apart from your competitors you need to incorporate social media marketing into your overall digital marketing campaign. This guide will help you learn how to get the most out of your online presence by implementing social media strategies.
Have a Plan that Works
Resorting to social networking as a means of business promotion doesn’t merely mean being present online. On the contrary, this is a complicated process and, as such, it requires doing a detailed study and structuring a plan that will keep you on track the whole time. Here are some essential steps you need to take when developing a social media marketing plan.
Accomplish Target Audience Segmentation
To build up a plan that caters to your customers’ needs, you first need to know who they are. This is why you should do detailed target audience segmentation and create client personas. By assessing your customers’ background information such as their occupations, hobbies, welfare, learning, as well as some essential demographic factors their age range, gender, and returns, you will be able to easily target your viewers, deliver genuine customer experience and boost sales.
Research your Competition
Before you start your social media marketing campaign, you need to research your competition. Start with identifying your competitors. Choose businesses operating in the same place, but don’t limit yourself to startups and small businesses only. To get better insight into the business, you should also keep an eye on social media campaigns of mid-sized companies or even large corporations.
You need to pay special consideration to their content marketing strategy. Find out whether they’re creating their own content or sharing the posts from other industry-relevant blogs and websites. What type of content they most frequently share? Do they focus on the good old articles or they resort to more appealing types of content?
Recognize what your Goals are
Once you have all this in mind, you need to set some long-term goals. In order to generate privileged social media marketing ROI, you need to make data-driven decisions and make parallel these objectives with your broader digital marketing strategy.
Remember, your goals need to be S.M.A.R.T– unambiguous, quantifiable, realistic, appropriate and time-bound. So, instead of vanity metrics such as the number of Facebook likes or Twitter followers, you should focus on the matter that drive more traffic, web referrals and higher conversion rates.
Choose Platforms that Meet your Needs
Once you launch your social media marketing plan, you should move on to choosing the social networking platforms. Always keep in mind that not all social media channels have the same purpose or target the same audience. Because each social channel is unique, you need to go with the ones that will reach the right people, in the right place, at the right time.
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