Online competition grows tougher every day. That’s why many people never bother pursuing an eCommerce store or business. Despite the stiff competition, you can still get your piece of the pie. It lies in the strategy you use to figure out what to sell online.
There is potential for your customers to come to you while on the go. You need to be prepared with a mobile-friendly option that allows for mobile payment, even if it means using third-party services.
In this definitive guide, you’ll learn everything you essential to know to successfully sell products online. Nothing will matter more than the products you choose to sell.
There are tons of things you can sell online. And if you don’t take the time to research options ahead of time, you’ll fail.
You can sell commodities or things everyone needs. Or, you can sell niche products online — those that only have a specific audience.
Online marketplaces like Flipkart, Amazon, Snapdeal and Shopclues have made it easy for entrepreneurs to start online businesses.
A rise in the number of online shoppers has spurred them to expand or shift to online selling. The downside, however, is brand dilution since customers are not keen to know about the brand. This can be overcome by venturing into social media platforms or opening online stores.
Your brand can sell a combination of the two if you plan for it and market correctly. If you’re only selling commodities like those you can find on major marketplaces, you’ll have a hard time gaining traction. You won’t be able to compete on price since giants can buy items in large quantity.
Look for products with branding potential. This means you’ll focus on crafting a brand people remember and fall in love with. That means taking time to really get to know your target audience. Buyer personas allow you to create a picture of who your ideal buyer is, so you know how to structure everything for them.
Get on trends early and launch your store before the craze. This might be the most effective online selling strategy. There’s a risk involved here, but it can pay off. Timing matters. If you’re early, it may not take off right away. But, if you’re already visible and selling products online when something becomes a trend, you’re way ahead of people who wait to come into the game once something is already trending.
In an increasingly digital age, it’s very rare for those with a physical product or high street presence to not take advantage of the many channels that allow you to sell online. Selling a product online allows you to reach a wider audience and new customer pockets, with statistics showing that over 2.14 billion people will have bought online goods and services by 2024.
If ecommerce is an area you’ve never explored, trying to get the hang of it can feel a little overwhelming, and however, there are plenty of benefits to be reaped. Perhaps you’ve started out with a local shop, but want to reach a much wider audience. Or you already have an online presence but want to explore other platforms where your product could be seen.