The ranking algorithm still places a heavy emphasis on links and they remain a powerful ranking signal for search. The engines themselves have refined the use of link data to fine art, and use complex algorithms to perform nuanced evaluations of sites and pages based on this information.
They are constantly testing and experimenting with how they use links and therefore it is very essential to diversify the way we secure links to create a many-sided backlink profile for our websites that can hold up to the tweaks by search engines.
Unfortunately, link building is one of the hardest activities to measure as engines internally weigh each link with precise, mathematical metrics. Try using some of the following metrics to determine which links are best for you.
Ranking for relevant search terms – one of the best ways to determine how highly valued your page is in a particular search engine is to search on it using the keywords and phrases from your page targets.
Competitors backlinks – By studying the inbound links of a website that rank well with your keywords, you can gain valuable knowledge about the links that are helping to achieve this ranking.
MozRank –this site shows you have popular a given web page is. Links from essential sites raise a page’s popularity.
The number of links on a page – if your page is linked to a page that is diluted with links, your link to that page can also be ranked lower –so try to link to pages with fewer links rather than many.
And finally, here are some solid day-to-day examples of how to grow your links:
Start blogging – through an informative and entertaining company blog, you have the opportunity to contribute fresh material frequently to your site, participate in conversations and earn listings and likes from consumers and other blogs. It’s a very valuable strategy.
Use your customer’s loyalty – capitalize on your loyal clients or suppliers who can show your logos or business name on their sites.
Guest post – a highly effective tactic for earning links and exposure. Along with offering content, you can leverage the content on your own site for links. A high-quality infographic can attract a large number of links, but executing this requires proper investment.